Premier Lighting Distribution Partnership for Texas & Oklahoma
Maximize your profits with SATCO/Nuvo & Enlightening Sales, your expert partners in wholesale lighting distribution. Nearly 40 years of proven success supporting distributors across Texas and Oklahoma.
The SATCO Advantage: Family-Owned, Distribution-Focused
Privately Held Since 1966
As a family-owned business for over 55 years, SATCO prioritizes long-term distributor partnerships rather than chasing short-term volume through big-box channels. Our stable ownership structure allows us to "do the LIGHT thing" by protecting your margins and maintaining controlled distribution policies.
Channel Protection Promise
Our products are primarily sold through electrical distributors and lighting showrooms – not commoditized in warehouse clubs or home improvement superstores. This approach protects your business from cut-rate pricing and ensures consistent market pricing you can rely on.
Partner with a manufacturer that values your business and protects your profits. Unlike publicly traded competitors pressured to increase sales at any cost, we're committed to your success.
Extensive U.S.-Based Warehousing & Logistics
6
U.S. Distribution Centers
Strategically located in New York, Florida, California, Washington, Texas, and Puerto Rico
1.5M+
Square Feet
Expansive warehouse infrastructure ensures product availability
1-2
Day Delivery
Fast shipping to Texas and Oklahoma from our Texas facility
As our founder Herb Gildin famously said, "You can't sell from an empty cart." Our robust logistics capabilities ensure you can rely on SATCO to meet demand consistently, avoiding delays on job sites and in showrooms. Our Texas distribution center offers quick, often next-day delivery – a critical advantage for serving fast-paced residential construction and renovation projects.
Unmatched Product Breadth: Your One-Stop Lighting Resource
SATCO offers thousands of SKUs across virtually every lighting category – from lamps and LED retrofits to complete commercial and residential fixtures. Our Nuvo division produces a wide range of decorative and functional fixtures, enabling you to source everything from elegant chandeliers to utility lighting from one trusted manufacturer.
Complete Category Coverage for All Your Customers' Needs
Traditional & LED Lamps
Incandescent, halogen, fluorescent and LED light bulbs in all standard and specialty bases
Residential Fixtures
Decorative and functional lighting for every room including chandeliers, pendants, sconces, and vanity lights
Commercial Lighting
Downlights, flat panels, troffers, and specialized fixtures for office, retail and institutional applications
Outdoor & Landscape
Security lights, path lighting, decorative lanterns, and complete landscape systems
Smart Lighting Solutions
Wi-Fi enabled bulbs, fixtures, plugs and controls through our Starfish smart home ecosystem
This unparalleled diversity means that a custom home builder or remodeler can find virtually all needed lighting products under the SATCO/Nuvo umbrella – simplifying procurement and ensuring compatibility across the project.
Global Sourcing & Proprietary Product Development
Worldwide Manufacturing Relationships
Decades of established partnerships with quality manufacturers globally ensure consistent supply and competitive pricing
Innovative Product Design
In-house design teams develop products with contractor-friendly features based on feedback from field representatives and customers
Market-Responsive Development
Rapid introduction of the latest technologies (tunable white LEDs, color-changing lamps, advanced fixtures) at competitive price points
Proprietary Starfish Smart Lighting
Complete Wi-Fi enabled ecosystem supporting the professional channel – an attractive alternative to consumer-only brands
How Big-Box Retail Hurts Your Lighting Business
Eroded Profit Margins
Competitors' retail presence forces price matching with thin-margin big-box stores
Customer Price-Shopping
End customers compare your prices to retail websites and demand discounts
Lost Exclusivity
Products found in every Home Depot lose their premium positioning
When lighting manufacturers sell through home improvement chains, they undermine your pricing structure and profitability. By avoiding big-box placements, SATCO ensures that wholesale partners can set appropriate pricing without fearing undercuts by mega-retailers. This stability fosters trust – you can invest in inventory and promotions knowing prices won't be widely undercut by flash sales.
SATCO vs. Competitors: Distribution Channel Control
SATCO/Nuvo
Controlled distribution – Products sold through professional distributors and showrooms with minimal to no big-box retail presence, protecting your margins.
Bulbrite
Mixed distribution – Available via retailers (Lowe's lists ~259 Bulbrite SKUs), creating channel conflict despite family ownership.
Halco
Claims distributor focus – Yet products appear in Home Depot (nearly 200 SKUs), indicating retail channel involvement and potential margin erosion.
Philips Hue & Lithonia
Heavy retail focus – Sold extensively in Home Depot, Costco, and Amazon with no channel exclusivity, undermining distributor roles.
Product Diversity: One Brand for All Your Lighting Needs
SATCO's catalog is one of the industry's most extensive, truly acting as a "single resource for all of your lighting needs." While competitors like Bulbrite focus primarily on light bulbs with limited fixture offerings, and Lithonia offers no lamps under their brand, SATCO provides complete coverage across all categories – allowing you to consolidate purchases and leverage volume for better service.
Margin Protection: The Family-Owned Advantage
Controlled Distribution
No big-box retailers undercutting your prices
Long-Term Partnerships
Relationship focus rather than short-term volume
Stable Pricing Policies
Consistent MSRP supports dealer profitability
SATCO's family ownership enables stable pricing policies that publicly traded competitors can't match. By avoiding price-slashing retailers, we ensure distributors enjoy protected margins. Our approach stands in stark contrast to companies like Philips Hue and Lithonia, whose public corporation status drives volume-focused strategies with little commitment to protecting channel margins.
Logistics Excellence: The Right Products, Right When You Need Them
Order Placement
Easy online ordering through dedicated portal with live inventory visibility
Warehouse Processing
Orders fulfilled from 1.5M+ sq. ft. of inventory across six U.S. distribution centers
Rapid Delivery
Texas warehouse provides 1-2 day delivery to regional distributors
Inventory Maintenance
Automated replenishment ensures consistent product availability
The Enlightening Sales Difference: Local Expertise, Personal Service
Dedicated Territory Coverage
With offices in Dallas, Austin, and Houston, our representatives regularly visit accounts across Texas and Oklahoma, providing hands-on support that national brands can't match.
On-Site Training & Support
We provide in-person product training, design consultations, and joint sales calls to help you capture more business and build customer loyalty.
Merchandising Excellence
Our team assists in effectively showcasing SATCO/Nuvo products through display fixtures, sample kits, and co-op advertising support tailored to your specific market needs.
Strategic Growth Partnership: Beyond Just Products
Market Analysis
We analyze your current line mix, identify gaps that SATCO/Nuvo products can fill, and help develop targeted sales strategies.
End-User Engagement
Joint sales calls to contractors, builders, and designers help you secure larger projects and build lasting relationships.
Showroom Optimization
Custom merchandising plans maximize your display space and highlight high-margin products that appeal to your specific customer base.
Profit Enhancement
Volume incentives, efficient training, and streamlined warranty processes boost your bottom line while reducing operational complexity.
Smart Lighting for the Professional Channel
Wi-Fi Connectivity
No hub required - connects directly to existing networks
App Control
Intuitive interface for complete lighting management
Voice Assistant Compatible
Works with Alexa, Google Assistant, and Siri
Color & Temperature Control
Millions of colors and tunable white options
SATCO's Starfish smart lighting line offers a proprietary suite of Wi-Fi enabled bulbs, fixtures, plugs and controls that provides a simple, scalable smart-home solution. Unlike consumer-only brands like Philips Hue that are heavily discounted in retail channels, Starfish supports the professional channel with protected margins and dealer-focused programs.
Consolidate Your Lighting Vendors & Simplify Operations
Reduce Vendor Count
Replace multiple niche suppliers with SATCO/Nuvo's comprehensive product range, simplifying procurement and inventory management.
Streamline Training
Focus staff education on one primary line, increasing product knowledge and sales effectiveness without overwhelming your team.
Optimize Inventory
Improve turns with faster-moving products and reduce obsolete inventory through strategic product selection.
Enhance Customer Experience
Provide consistent quality, warranty support, and product availability across all lighting categories.
Serving Diverse Customer Segments with One Trusted Line
Custom Home Builders
Complete lighting packages from foundation to finishing touches, with design support and project coordination.
Electrical Contractors
Reliable, code-compliant products with contractor-friendly features and consistent availability for timely project completion.
Interior Designers
Fashion-forward decorative fixtures and technical lighting solutions that balance aesthetics with performance.
Remodeling Professionals
Retrofit solutions and modern upgrades that install easily in existing spaces with minimal disruption.
With SATCO/Nuvo's extensive product range, you can confidently serve every segment of your market without sending customers elsewhere for specialty items. Our comprehensive catalog ensures compatibility across projects while maintaining consistent quality and warranty support.
Customer Success Stories: Real Results with SATCO/Nuvo
Austin Lighting Showroom Increases Profits by 22%
After consolidating their decorative fixture lines with Nuvo and implementing Enlightening Sales' merchandising strategies, this prominent Austin showroom saw a 22% increase in lighting fixture profits within six months. The simplified inventory management and reduced vendor count allowed them to focus staff training and improve close rates.
Dallas Electrical Distributor Wins Major Builder Account
By leveraging SATCO's complete product offering from bulbs to fixtures, this distributor secured an exclusive agreement with a production builder constructing 250 homes annually. The builder appreciated the simplified procurement, consistent quality, and local support from the Enlightening Sales team.
Oklahoma City Showroom Reduces Returns by 65%
After switching to SATCO for their LED and decorative lighting needs, this showroom experienced a dramatic reduction in product returns and warranty issues. The reliable performance and consistent availability improved customer satisfaction and reduced operational headaches.
Easy Transition to SATCO/Nuvo: Our Onboarding Process
Initial Consultation
Our team conducts a comprehensive assessment of your current product mix, customer needs, and market opportunities.
Customized Product Selection
We help you select the optimal SATCO/Nuvo products for your specific market, considering regional preferences and customer demographics.
Staff Training
Comprehensive product knowledge sessions ensure your team is confident selling the complete SATCO/Nuvo line.
Merchandising Implementation
Professional display setup and merchandising guidance maximize your showroom's sales potential.
Ongoing Support & Optimization
Regular reviews, market updates, and continuous improvement strategies keep your lighting business growing.
Frequently Asked Questions from Distributors
How does SATCO protect my margins from online competition?
SATCO maintains strict distribution policies that prevent our products from being sold through mass-market retail channels. We monitor online listings and enforce MAP policies to ensure price stability. Additionally, many of our product lines feature unique model numbers exclusive to the professional channel, making direct price comparisons difficult for end customers.
What support do you provide for showroom displays?
Enlightening Sales offers comprehensive display programs including fixture boards, working displays, and interactive demo units. We provide co-op funding for approved displays and our team will handle the installation and staff training. Display updates are provided regularly to showcase new products and seasonal promotions.
How quickly can I get products in Texas/Oklahoma?
With our Texas distribution center, most orders ship same-day when placed before noon and deliver within 1-2 business days throughout Texas and Oklahoma. For urgent needs, will-call pickup is available at our Texas facility. We maintain over 90% fill rates on core products to ensure consistent availability.
Can SATCO support large commercial projects?
Absolutely. SATCO offers comprehensive specification support for commercial projects including photometric files, revit models, and custom product solutions when needed. Our Enlightening Sales team can work directly with your commercial division on takeoffs, lighting layouts, and energy compliance documentation to help secure large projects.
Partner with SATCO/Nuvo & Enlightening Sales Today
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Experience the difference of working with a manufacturer that truly values distribution partnerships. Contact your local Enlightening Sales representative today to schedule a consultation and discover how SATCO/Nuvo can help grow your lighting business profitably.
